WEBSITES
In the current digital era, consumers are becoming more technology oriented than ever. Most consumers go online when they want to buy almost anything. Consumers are also increasingly searching, evaluating and buying items directly or indirectly through websites.
It is therefore imperative to have a website where your customers find about your business or your products/ services online. A high-quality SEO website can increase your online presence and accomplish more than one marketing strategy.
It is therefore imperative to have a website where your customers find about your business or your products/ services online. A high-quality SEO website can increase your online presence and accomplish more than one marketing strategy.
Why you need a website?
1. Being listed on searches
Studies have shown that 81% of consumers search for content, products/services online before making a purchase. Consumers usually type keywords such as the best bedroom sets’ and various websites show up in the Google results. Without a website, consumers searching for keywords relevant to your business will never find your business. You can increase your website's rank to be on the top of search results with search engine optimization (SEO). Websites with SEO techniques such as; high-quality content, creating page titles and long tail keywords are easily found by potential customers. |
2. Social media engagement
Social media is a powerful, low-risk and low-cost way to promote your business. It creates a large audience and makes sharing information about your business easier. Social media buttons on your website such as Facebook, Twitter, Instagram and Pinterest will encourage people to share content which enhances your brand. 3. Easy point of contact A website can have a 'contact us' online pages which a simple way to contact your business. The pages are easy to find and a visitor can quickly get in touch if they need to learn more about your products/services. |
4. 24/7 virtual store
You can display your items or services on your website and even display beautiful images and video tutorials to convince hesitant customers. An online store is a great compliment to a storefront or office. Chances are your store or office doesn't open 27/4. With a website, you can sell to your consumers over online anywhere and anytime. |
5. Keep your customers informed
Websites are easy convenient ways to share new developments regarding your products and services. Relevant content on your websites such as practical tips and interesting content relevant to your business keeps customers coming back for more. |
6. Cost-effectiveness
SEO is a highly effective marketing strategy which still helps business save money. A website saves you money compared to traditional forms of advertising such as; printing and distribution, networking events and radio/TV commercials. Websites are also easy to update content; edits or deletions are simply done from any computer with updates. |
7. Credibility
A website helps to build your business' credibility by demonstrating the quality of your products or your expertise in your area. Blogs and articles that educate visitors such as about tips and resources reassure your customers and helps build a reputation for your business. High- quality websites give the right first impression and while poorly designed websites make your business lose credibility. |
8. Expands your market
Websites can bring fresh customers to your business from anywhere in the world. Think of the people who can't make it to your store or office. You can offer them your products or services through your website. Websites also give businesses owners potential customers from all around the world for far less than they would have spent with traditional advertising.
Websites can bring fresh customers to your business from anywhere in the world. Think of the people who can't make it to your store or office. You can offer them your products or services through your website. Websites also give businesses owners potential customers from all around the world for far less than they would have spent with traditional advertising.
Creating your Website
You don't have to master coding skills or hire someone who can write code to create your website. There is a variety of website builders you can choose on the market and you can use them to create your own website. You can create your website with the following easy steps: |
1. Web host
Web host companies have servers that connect the website to the internet. There are free web host builders but having your own hosting increases your site's chance of loading quickly and makes sure your site will not go down frequently. Read reviews w hen choosing a hosting company and check connection speed, bandwidth, and how much storage they have and keep in mind your potential growth. |
2. Domain name
The domain name will be the name of your website so be creative and come up something that is easy to remember and spell. Domain names with .com at the end have more traffic. You can purchase your domain name and web hosting but you can also get them for free with popular website builders such as Wordpress, Wix and Weebly. For purchased domain names, you will pay a setup fee and annual fee afterwards for the right to keep using the name. Always remember to pay your annual fee on time so as not to lose your site overnight. |
3. Website Content
The success of your website will be mainly determined by its content. Gather the following basic content for your website; SEO articles, social media links, contact information, a store for you to sell your items/services and complimentary aids such as photos, videos and the website logo. |
4. Website design Once you have the web host, domain name and content you can start designing the website. Start by doing research; look at websites that have content similar to yours and think about what makes them look great. Chose colors and themes that complement each other. The header, body, menu, Sidebar posts should be clear and initiative. Ensure the images are appealing and do not detract from the main message. Also, avoid too many photos and videos per page so as not to have long loading times. Website builders such as Wordpress, Wix and Weebly come with easy website designs you can choose from. |
5. Testing your website Before you launch your website it is important to test it and see if it's working properly. Play close attention to your sites speed, forms (fill them out to see if the instructions are correct), social media buttons, internal links, mobile friendliness and navigation. |