So your online business has grown so much that you’re ready to take your SEO efforts to the next level. Hence, you’ve recently hired a digital marketing agency. You’re expecting big results and high conversions in the coming months but almost a year in and you’re nowhere near your marketing goals. Heck, even your minimum expectations weren’t met at all. What could you be doing wrong? Sure, SEO marketing does not yield instant results but you should see some improvements in your online presence after several months of trying. So the question becomes a matter of knowing whether or not you hired the right company for the job. Are you wasting hundreds of dollars to a digital marketing firm that does not have your best interest at heart? Signs that Your Marketing Company is Hurting Your SEOSEO GameplanA reliable SEO company should have a solid game plan. Before signing up for the service, the company should have a clear outline of all the actual SEO practices that they use to increase a website's online presence. During the first few weeks or months, the agency should do the following:
If it’s been months and your SEO company is still not giving the deliverables, there’s a good chance that you’re wasting your precious resources on them. SEO Agency CollaborationSome of the basic things that an SEO company asks for when working on a project are the access codes to your:
By gaining access to these platforms, the SEO agency could evaluate your current SEO efforts and choose the best strategies for your specific needs. There is no way for any SEO firm to implement optimization and marketing strategies without using access codes. If your SEO company is not showing any sign that they want to collaborate with you to boost your SEO and rankings, you’re working with the wrong digital firm. SEO Firm MethodologyDoes your SEO firm seem to avoid asking questions related to your past SEO efforts? Do they seem to avoid answering questions related to their own marketing plans to boost your search rankings? If things in their methodology seem unclear and the firm is not making an effort to clarify everything then there is no way to work together as a team. Effective SEO is a group effort and any trusted marketing firm is more than happy to explain how they achieved results. A good SEO firm would never hesitate to present proven, measurable results. If you ask a trusted SEO firm what techniques they use to achieve their marketing goals, you should get a straight answer. In many cases, SEO firms that refuse to share their methodologies are often using black hat SEO to generate results - something that will eventually ruin your SEO efforts in the future. Search Engine Suggestions or RecommendationsIn a perfect world, the SEO agency would handle all things related to SEO and you can sit back, relax, and watch your conversions go through the roof. But an effective online marketing plan will require some participation on your part. SEO is a constant process of analyzing, adjusting, and implementing different SEO strategies. As the business owner, you have a part to play in achieving your business goals even if the firm is the one in charge of the SEO. If they are not asking questions about your past marketing efforts, they do not provide suggestions to improve your rankings and they refuse to tell you how they’ll improve your business, they are not open to a transparent work relationship. And if the SEO firm you hired is not asking recommendations to accelerate the results, they might not be doing enough to improve your SEO. Real Focus on SEO Leads and SalesUsing the right keywords and achieving decent rankings are the pillars of an effective SEO plan. However, these aren’t everything. Getting the keywords right and achieving decent rankings are nothing if your website is not getting conversions and leads. You’re still not making money. The fact is, there is more to SEO than keywords and rankings. You have to work on getting more leads to close more sales. If your SEO firm is too focused on getting the keywords right so you’ll get a decent ranking and less focused on actual moneymaking then your marketing firm’s goal is not in line with your own business goal and that’s a huge problem. Ranking or Traffic ImprovementThere are several reasons why a website's rankings and traffic drops. It could be a new algorithm update, a change in how websites are assessed by search engines, or it could be poorly implemented SEO strategies. If your rankings have changed for the worst, if your traffic is declining, and if your progress has inexplicably stopped, you need to start asking questions. Check with your SEO firm, ask them for an explanation of why your rankings or traffic have dropped significantly. The reason might not be the SEO strategies alone but if you hired the agency to improve your online presence, you should see continuous progress, no matter how small. Your Site Gets Penalized by GoogleThis is perhaps the worst thing that could happen to a website. A website that’s been penalized by Google will be sandboxed. This means the site will be buried deep in the searches, never to be found by users. Receiving a manual penalty from Google often means two things: 1) a new algorithm update rolled out and your website hasn’t made the necessary adjustments and 2) you’ve been utilizing black hat SEO. While using black hat SEO isn’t reason enough to fire the SEO firm immediately, it’s important to talk to your marketing firm and be clear that you only want to use white hat SEO. It’s also important to keep a close eye on the SEO strategies that the agency are implementing so the same mistake won’t happen again! Should you fire your SEO Company?Successful SEO and online marketing aren’t exactly cheap and it takes a lot of time before you see a marked improvement on your website performance and reach. But if you’ve been working with your SEO agency for almost or more than a year and you’re not seeing any results then perhaps it’s time to look for a more productive SEO agency. If you feel that your SEO company is only hurting your SEO efforts, do not be afraid to cut your losses and move on. SEO is an essential part of online marketing and if done right, it could deliver massive ROI. But if it’s done badly, you might end up at the bottom of the searches or worse, receive a manual penalty from Google. The post 7 Signs to Watch Out For: Is Your Marketing Company Hurting Your SEO? appeared first on TrafficDom SEO Agency. Via https://trafficdomseo.com/7-signs-to-watch-out-for-is-your-marketing-company-hurting-your-seo/
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Back in the day, Google would depend heavily on backlinks and text data to determine the search engine ranking of a website. But thanks to better technologies, Google uses sophisticated algorithms to determine website ranking. And these algorithms are updated regularly. Since these updates are always unannounced, Google keeps website owners on their toes. As long as your website is meeting the needs of its users, thereâs nothing to worry about the updates. This shows just how important user intent is to a website. Google prioritizes websites that provides value to its users. If a website does not satisfy the user intent, the website will be âde-valued,â which basically means the website will end up at the bottom of the searches, never to be found again.What is User SEO Intent?As the name implies, user intent refers to a personâs intention behind every online query. It is the goal that a user wants to achieve by searching online using a certain keyword/s. Generally, the userâs goal is to find relevant information related to the keywords used or to find general information about a certain topic. If the userâs intent is very specific, searching is often exhaustive and well, specific. The user wonât deviate from a wider scope of topics related to the keyword he used. But if the user is fine with generalized content then the searches are less exhaustive and not as specific. To give your SEO efforts a major boost, your content should not be only relevant, it should satisfy the user intent. It should offer value, it should be something that the user can use. Although traditional Google ranking factors such as backlinking, keyword optimization, and/or usability still matter in SEO, the search engine giant still puts emphasis on user intent. In fact, satisfying user intent is a part of Googleâs Quality Rater Guidelines. How to Define User Intent for SEOGoogleâs newest algorithm updates allowed the search engine to ârecognizeâ user intent. Thatâs why only the most relevant pages are displayed on top of the searches. Satisfying your viewers by providing quality content is one thing but to dominate the searches, you have to improve the relevance of your website pages. The first step would be to define your viewersâ intentions when they visit your website. Although this may not seem like an SEO technique, practice does help to improve your search result. Update Old content regularlyHere, you have to go through your old content and update them to make the most out of your blog content. Rather than writing a new article from scratch, we recommend that you add more information to your existing article. Another way to do this is by updating the headline to ensure that it has the latest information. This is an easy SEO technique to come up with more content in less time. Get Quality BacklinksWhen a high domain authority website links back to your website, yours website's credibility increases, having quality backlinks can quickly help you rank up the SERPs and outwit the competition. One of the most effective ways of getting high-quality backlinks is by guest blogging and collaborating with social media influencers. Other times you can even get a link back to your website from authority domain sites without your permission. Either way, it works just fine. However, it would be best if you analyzed incoming links and wed out spammy links. How to Define User Intent for SEOGoogleâs newest algorithm updates allowed the search engine to ârecognizeâ user intent. Thatâs why only the most relevant pages are displayed on top of the searches. Satisfying your viewers by providing quality content is one thing but to dominate the searches, you have to improve the relevance of your website pages. The first step would be to define your viewersâ intentions when they visit your website. Understanding the Different Types of User IntentTo define user content, you need to know the different types of user intent. The three major types of user intent are: Transactional: The user wants to buy a product Put yourself in your customersâ shoes, why would they click your website link on the searches? What information are they looking for? Go to Google and type in the search terms that your website visitors are likely to use to search for your website. See what will turn up. Are the searches filled with transactional, navigational, or informational content? If the searches ended up with How-To blogs, tools, and tutorials, the user intent is often informational. If the searches ended up with Top 10 lists or comparisons between products, the user intent is navigational. Finally, if the queries ended up with links to online stores or product pages, the user intent is likely transactional. These are the kind of content that your users want at every stage of user intent. Use the information you got from the searches to customize your own content. This way, you are giving your viewers exactly what they need, which will improve your rankings. Optimize Your Content for Better User ExperienceGoogle is so smart, it can tell if you are satisfying user intent or not. You canât fool the system either because the search engine could detect the amount of time that viewers take to stay on a certain web page. If the amount of time it takes for your viewers to explore your website is getting shorter and shorter, itâs perceived that your target audience is losing interest in your website content. This could be interpreted as 1) your website content is not providing the answer to your userâs question or 2) the keywords you are using are not relevant to the information you are providing. In any case, your website will be downranked. To retain user interest and boost user intent, you have to customize your content to the needs of your target audience. Start by reviewing your top-performing keywords on Google Analytics and see if the content tied to these keywords are answering the queries that you are receiving from users. For example, if your top-performing keyword is âbuy fresh coffee grounds,â yet the articles that are tied to the term are blog posts about grinding coffee beans at home or learning how to grind coffee beans with a coffee grinder, youâre not giving users what they need. The search term suggests products that users could buy, which are fresh coffee grounds. By linking the keywords to a product page, you are more likely to attract people and gain more conversions. So the general rule of thumb is, if you are offering products, use transactional keywords. If your website is filled with information, use informational keywords. This way, your target audience will get exactly what they are looking for and wonât grow frustrated if they are led to an irrelevant page. Define Your Ideal Customer (Buyer Personas)To uncover your target audienceâs intent, you need to define your ideal customers (buyer personas) and learn how to cater to them. The meaning of one keyword is not necessarily the same for different people. For example, to a college student searching the web using the keyword â key lime pie,â the intent could be finding the nearest bakery that sells this specific type of pie. To a cook or a chef, however, the intention could be to look for better key lime pie recipes. Aligning your marketing personas and user intent with relevant content is the best way to attract the right people to your website. By defining your buyer personas, your marketing campaign is geared towards a specific group of people, people who are genuinely interested in whatever you have to offer. Bet on User ExperienceNo matter how beautiful a website looks, if itâs a pain to use then it will put off people. This goes especially for e-commerce websites where customers want every transaction to be quick, seamless, and hassle-free. The thing with online users is that they are an impatient lot. Most users wonât wait more than 3 seconds for a webpage to load before they lose interest and move on to faster-loading websites. Better user experience attracts more users. If you can fulfill the user intent fast enough, you can make people stay on your website longer, even compel the users to take the desired action. So take a long, hard look at your website and check for areas that need more work. Is your loading speed up to par? Most users expect a webpage to load in 2 seconds or less. Is your website easy to navigate? If your website is a pain to use, you will lose traffic. How responsive is your website? If your website design is outdated, it's time to implement responsive design throughout your website to boost user experience. Is your website design mobile-friendly? More than half (51.92%) of global website traffic comes from mobile devices and this percentage has been increasing every year since 2017. By 2025, about 72.6% of internet users will access the web exclusively through smartphones. That's about 3.7 billion people - almost three-quarters of the population. If your website is not showing up properly on a small screen, you could end up losing thousands of viewers every day. User Intent + User EngagementIn the early days of SEO, targeting keywords is key to attracting more people to a website. But because technology has been âhumanized,â the algorithms are able to detect human intent and interest, as opposed to the keyword metrics i.e. the number of keywords a webpage or an article has. User intent and user engagement go hand in hand. If you are satisfying the user intent, your target audience is more engaged. And when your website visitors are engaged, they are likely to take the desired action, such as completing a purchase, reading more of your content, subscribing and sharing your content to their social media profiles, and/or participating in reader discussions on your social media accounts. Conclusion Giving what your target audience wants is key to a successful SEO and online marketing campaign. Itâs no longer enough to optimize your content with the main keywords, you have to build your content around user intent. Your keywords should always match your content or it will not rank. Customizing your marketing campaign according to your ideal customerâs needs yields better results because you are attracting people who do not need much cajoling to take the desired action. Marketing to just about everyone and hoping that something sticks, on the other hand, will only waste more time and resources.
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The post User Intent and SEO â Boosting Your SEO Efforts by Understanding Your Target Audience appeared first on TrafficDom SEO Agency. Via https://trafficdomseo.com/user-intent-and-seo-boosting-your-seo-efforts-by-understanding-your-target-audience/ In today’s fast-paced environment, the goal of every SEO agency, every entrepreneur and every artist is to improve their search rankings. However, improving your search ranking will demand a little sacrifice from you. Here in this post, we have outlined the latest and most advanced SEO techniques that will help you improve rankings and get past your competitors quickly in 2020 and beyond. Furthermore, the world of SEO is a dynamic one. The rules and techniques that you employed in 2020 might not be what will get you to break even in 2021. To get ahead and stay relevant in the SERPs(Search engine result pages), you have to adapt and improvise your strategies regularly continually. Some of the best SEO strategies you can use to double your search traffic in 2020Write long-form blog postsThe importance of your quality content cannot be overemphasized, and this is the factor that many SEO experts keep stressing. It is an indisputable fact and one of the crucial elements required to improve your search rankings. However, while your content's quality is pertinent, you cannot overlook the length of your content. An in-depth blog post that seeks to cover a particular topic exhaustively can help you rank better on the SERPs. Backlinks conducted a study to help us understand the relationship between the length of content and its ranking. Nevertheless, the length of your content will not exceed magically skyrocket your website to the top results overnight. There's a fine line between quality and length. It would be best if you find that balance and maintain it. Utilize the Bucket Brigade Copywriting techniqueWhen users visit your website, there are two possible outcomes. Its either they continue reading your blog post, or they click away. So this is to say that SEO isn’t all about just keywords. When users consistently move away from your website, it becomes a severe issue. However, you can prevent this by implementing one of copywriting old tricks, called the bucket brigade. This is a way to compel your readers to stay on your website by making sure your articles are very compelling. Here is an example of bucket brigades content:
Short sentences that end with a colon are an excellent way of locating bucket brigades. This is good because it makes your writing more comfortable to read and makes sure readers spend more time on your article. Although this may not seem like an SEO technique, practice does help to improve your search result. Update Old content regularlyHere, you have to go through your old content and update them to make the most out of your blog content. Rather than writing a new article from scratch, we recommend that you add more information to your existing article. Another way to do this is by updating the headline to ensure that it has the latest information. This is an easy SEO technique to come up with more content in less time. Get Quality BacklinksWhen a high domain authority website links back to your website, yours website's credibility increases, having quality backlinks can quickly help you rank up the SERPs and outwit the competition. One of the most effective ways of getting high-quality backlinks is by guest blogging and collaborating with social media influencers. Other times you can even get a link back to your website from authority domain sites without your permission. Either way, it works just fine. However, it would be best if you analyzed incoming links and wed out spammy links. Perform high-quality keyword researchIt would be best if you took the time to find and research relevant keywords before you finalize your blog post ideas. This is one o the effective ways of finding out what people are searching for. There are excellent tools out there that you can use to perform a quality keyword research, some are:
One tip for useful keyword research is to avoid the use of generic keyword terms. Make your website mobile compatibleMobile optimization is probably one of the most effective ways of analyzing f your website has been fully optimized. According to data, over 60% of organic searches occur on mobile devices. Hence, it is quite crucial to have your website fully optimized for mobile, so that anyone would be able to access it from anywhere around the world. Apply laser focus on what your audience wants Analyzing what your audience wants springs up a few questions; what are they talking about? On what platforms are they? How can you connect with them? However, these are just a few questions to ask, so you would be able to form your SEO strategies well once you have a clear understanding of what your customers want. You could also read post comments; visit Google analytics, Quora, and Kickstarter, these platforms can also give you a heads up. Perform an SEO audit on your website Unarguably one of the best SEO strategies, performing a timely SEO audit of your website, can give you the advantage ahead of the competition. By adopting this practice, you will get an insight into the current state of your website. This technique might not seem like an advanced one, but you will be shocked to find out that many website owners neglect this practice. Make use of internal links Making it easier for your web visitors to get back to your home page should be your ultimate goal. You will want them to spend more time on your website. Thus a backlink would suffice. Adopting this technique guarantee that Google web spiders can crawl easily through your content, thus your older blog post would also be able to pull in more traffic. Find broken links on Wikipedia To find these Wikipedia’s broken link, you should do this: Wikipedia.org"keyword phrase" "dead link." Many people do not know that Wikipedia is a hub for quality backlinks opportunities. You can find several articles where data or a fact was mentioned without a citation. Interestingly, some are even linked back to pages that do not exist. One way to take advantage of this opportunity is by creating content around these topics so that you can link it back to Wikipedia. Conclusion Everyone would love the idea of improving theirs search traffic. However, only quite a handful of these people make use of the right SEO techniques. The techniques listed above, if practiced in the letter, will boost your search traffic and put your competition several steps behind you. The post 10 Advanced SEO Techniques That Will Double Your Search Traffic appeared first on TrafficDom SEO Agency. Via https://trafficdomseo.com/10-advanced-seo-techniques-that-will-double-your-search-traffic/ One of the elements contributing to the solid foundation of small business success is SEO (Search Engine Optimization). When a business performs its SEO very poorly, then they risk losing out on potential business. Have you seen a fantastic TV show that airs on an unclear channel in the night? There are two outcomes for this company, they won’t get any following, and they will waste money. The same applies to entrepreneurs who have an excellent product or service offering. If your SEO practice is weak, then nobody will know what you’re selling or offering. There will be a surge in website traffic, brand visibility, and increased revenue when SEO is done most appropriately. Here are tips that can help any time-strapped entrepreneur scale-up:
This process involves the process and optimizing and structuring your web pages so that Google’s spider web crawlers would be able to read and index your website. What the crawler does to your site is vital, so even if your writing is quite spectacular, issues found with your technical SEO will spell doom to your web ranking. Kindly take stock of your content’s quality from a technical perspective before creating fresh content. There are some of these issues that are best left for tech-savvy guys. However, you could ensure that the security and encryption protocols are up to date, the structure of your data, and page speed optimization. If for any reason you don’t have this kind of expertise, you could merely;
We recommend that you do your research because some helpful tools could help you pull this off, and the actual fixing of these issues isn’t that difficult.
According to a study conducted by think google, one–third of all mobile searches are location-based searches. What Google does is that they prioritize local options when a mobile user enters a particular query. Truth is the SERPs are teeing up small businesses to be successful with local SEO; hence it’s vital they these businesses take advantage of this opportunity. One of the most critical steps to take regarding local SEO is setting up a Google My Business profile. Interestingly this is free to set up. One critical aspect of setting up your GMB profile is the Q &A section. Here, you can proactively provide answers to potential questions you think might come up. Moreso, when you do this, your potential clients won’t find it challenging to learn about your brand. Lastly, you could also consider local directories as part of your local SEO options. Places like Yelp, yellow pages, and Trip Advisor are an excellent place to start.
One of the best ways to write valuable content is by knowing and understanding what your ideal customers might be looking for. Thus, if you can do this well, the SERPs will have no choice but to promote your web pages to the top of the rankings. However, to pull keyword research strategy off, there is a gazillion of tools that can help you do that, some are free while others are premium. When you have identified these keywords, the next step would be to creating exciting and engaging content around these keywords.
The idea of on-page SEO is really about the words on your web page. Although the main goal here would be to create exciting and engaging content that will pull in traffic, it is, however, important to also structure your posts in a way that offers your website the chance to be found in the SERPs. Some of the places to pay attention include:
You can begin by looking out for those pages that are most essential. If you want to speed up the process, you can use an on-page SEO tool to tackle it.
The truth is, entrepreneurs and their businesses could be strapped for resources because it takes time and effort to perfect content marketing. However, to get the most of all your content marketing effort, follow the tips below: Make use of templates for your articles, landing pages, and all. Rather than writing a very lengthy content, why not use videos. Videos tend to grab attention, and they engage better. Leverage the power of social media and other channels of distribution. Never make the mistake of relying solely on organic search. Although streamlining is an excellent idea to get things done in a much quicker way, nevertheless, never rule out the place of curating quality content and putting it up on your site.
There is no better way of gaining authority than getting quality backlinks to your website. Also, Google understands the difference between quality and quantity, so you will want to make sure that you have an authority site link back to your website. This gives Google the indication that your site is worth reading. If you want to build quality backlinks, you will need to develop an outreach strategy. You don’t have to go technical about this. Creating a local outreach is as simple as opening up a spreadsheet and listing all the contacts, emails, and phone numbers of all bloggers, events, and businesses around you. Another tip would be to find out where your competitors are getting their links from and then shoot for those same places. Finally, establishing your site as an authority takes time and effort, it's a process. And one of those processes is link building.
Conclusion Adopting SEO practice might seem like most entrepreneurs would put off because of many activities that involve running a business. However, failure to adhere to these practices religiously would mean that you are leaving out a lot of money on the table for your competitors. Why not start with these six tips to ensure that your potential customers would be able to find you online, and that will mean increased business. The post 6 small business SEO tips for time-strapped entrepreneurs appeared first on TrafficDom SEO Agency. Via https://trafficdomseo.com/6-small-business-seo-tips-for-time-strapped-entrepreneurs/ 10 SEO myths that will limit your google ranks in 2020It is no secret how important SEO is for digital content. Well written and produced content that incorporates the principles of SEO can make the difference between your website or social media page enjoying a high amount of traffic, and falling to the bottom of the list of search engine rankings. Below is a list of the most common mistakes to avoid when creating and producing SEO content.
SEO myths 2020
SEO misconceptions
The post SEO Traps That Will Decrease Your Ranking appeared first on TrafficDom SEO Agency. Via https://trafficdomseo.com/seo-traps-that-will-decrease-your-ranking/ Popular Visual Trends in SEOCreating your content in such a way as to maximize SEO is more important than ever. Organic searches are becoming more and more commonplace by the day, and other types of search traffic are rapidly decreasing in popularity. SEO has existed in the Digital marketing world for more than fifteen years now. It’s almost ridiculous to even ask the question at this point; but if your business isn’t implementing the principles of SEO within your content, what are you waiting for? As new businesses are formed, the competition for the attention of readers gets tougher and tougher. Therefore, as imperative as it has become to implement SEO into your online content, it is equally as important that your methods are in line with the newest trends. New technological developments such as voice search, and the growing fad of leveraging so-called internet “influencers” are but a few of the techniques businesses are using to drive traffic to their sites. However, the trend which is growing the most in popularity is incorporating visual elements into your content. SEO trends 2020Image search: Although Google has had an “image search” feature available to its users for years, the practice really seemed to take off in 2019. Google took notice; even going so far as to make the claim that “ images are going to be a big topic this year.” Recently, Google has begun showing additional information in their image results. Things like current availability and pricing are a new feature in the image SERPs. Take advantage of this trend by using explicit images in your content. Video Content: In case you didn’t get the memo, the “mobile era” is now in full swing. Having a smartphone in your pocket has made it easier than ever to consume video content. Incorporating videos into your marketing content is a fantastic way to foster engagement with current and prospective customers, and goes a long way in developing brand recognition. Additionally, it is incredibly easy to include videos into your email campaigns. SEO tips 2020Ephemeral Content: This one is rather unique, and when done correctly, it can be really quite clever. Ephemeral content is a photo and video content that only lasts for twenty-four hours before expiring. This form of digital marketing is especially popular for use on social media platforms. In fact, Facebook, the largest and most used social media platform in the world, is now making full use of ephemeral content. Augmented Reality: Augmented reality is a great way to promote engagement within your content. Furniture companies, automobile manufacturers, and even clothing retail are already making full use of this technology. Augmented reality allows users the ability to take a “virtual tour” of the product that they are interested in before they buy it. They can also explore all of the customizable options that the product offers. Visual Discovery: This one is very exciting. Visual discovery allows customers, and other internet users, to search for things that they have seen recently. Pinterest is already making use of this feature. Their “Pinterest Lens” tool has been live for some time now. Users can use their phone’s camera to take a picture of any particular item, and then perform an online search for a similar item. Both Facebook and Amazon are planning on implementing this feature in the near future. Expect this to become very big in 2020, and going forward. Best SEO practices360 Degree Views: This is yet another visual trend that is increasing in popularity. It is great for events such as concerts and sports games, as well as for product display. 360-degree viewing is similar in concept to augmented reality, but nowhere near as complex. Users and potential customers are able to fully examine things like hotel rooms, stadium seating and views, and, of course, whatever product they may be considering purchasing. Illustrations: Adding illustrations to your content, website or social media pages is the perfect way to add some artistic flair to your digital offerings. If done correctly, there aren’t many better methods for making your brand stand out from the crowd. It is both authentic and non-generic. Dropbox is perhaps the best example of the effective use of illustrations. They have recently redesigned their logo with illustrations. The results were fantastic. In 2020, you will most certainly see more and more businesses incorporating illustrations into their digital marketing. Aside from being unique and effective, it may also be a far less expensive option. Infographics: This is perhaps the best way to present complex or statistical information. Infographics offer the creator the ability to add colors, shapes, and animations to typically boring or unattractive content, making it much more appealing to the reader. Infographics are easy to create, and can thoroughly enhance the overall presentation of your digital content. It is a fun and efficient way of presenting the information. Realism: With the way the world is in 2020, consumers no longer want information sugarcoated. Social issues have been forced to the forefront of society, in often violent ways. This requires a much more “unfiltered” presentation style to capture the rawness of current events. Realism is what people want. The days of singing animal mascots are behind us...at least for now. Personalized Designs: It is more important than ever for a business to speak directly to their target audience. Customers want to be heard and to feel as though their needs are both understood, and taken into account. Studies have shown that as many as 86% of consumers feel that personalized experiences play a huge part in their purchasing decisions. When it comes to your digital marketing and advertising campaigns, a personal touch can go a very, very long way. Creativity will continue to drive innovation. While this is by no means a new concept, it has perhaps never been more important that businesses pay attention to these trends. Consumers are smarter and more informed than ever before, and their expectations have never been higher. Companies that embrace these trends, and meet customer expectations will thrive. Companies that do not...will not. The post Popular Visual Trends in SEO appeared first on TrafficDom SEO Agency. Via https://trafficdomseo.com/popular-visual-trends-in-seo/ Why SEO Is Important In Content WritingThe past few years have seen video content exploding in popularity. It is just one of many ways that companies, or other brands, can communicate with existing and potential customers. Search engine optimization content obviously has visual advantages that written content simply cannot offer. But beyond that, video content can provide a far more interactive experience than almost any other form of digital marketing. Video content is especially useful for product demonstrations and review posts, as it allows customers the opportunity to see the product in action, rather than just reading about its capabilities. So, the question is this: has video content become more important than written content in digital marketing? The answer is absolutely not. Benefits Of SEO Content WritingWhile nothing will ever replace quality written content, video content certainly does have it’s advantages.
Why Is Content Optimization ImportantAlthough incorporating video content into your marketing strategy does bring with it certain benefits, there is no replacing high quality written content for SEO.
When written content is prepared well, it appeals to consumers on many levels. But when video content is prepared well, it can be a fantastic addition. Content is the most important of all factors with regards to search engine rankings. While there is most likely nothing that will ever take the place of written content in terms of importance, the video certainly has the ability to enhance consumable content.
Search engine optimizationIt is always a good idea to make use of several types of content in your digital marketing strategy. The more variety your campaign provides, the better the odds you have of offering “something for everyone.” Video content can be a valuable attention grabber. But it is most beneficial when used in conjunction with other types of content. People consume digital content differently, and there is no true “one size fits all.” Here are a few ways to increase your search engine rankings by adding video to your written content:
Video content has unquestionably made an impact on digital marketing, and it will certainly continue to grow in popularity. But it will never replace the written word. It is ultimately defeatist to try and replace your written content with exclusive video content. People like videos. And when it is done well, it can be just as memorable as any other form of marketing. Adding it to your existing digital marketing strategy (that is built around the best possible written content) can elevate your advertising campaign to new heights. It is important that you find the right balance, but everything starts with the writing. Whether it is standing on its own, or being used as a part of another type of digital marketing, it has to be of the highest possible quality. Remember, a video needs to be written before it can be filmed. If the writing isn’t there, nothing else will work.
The post Why Search Engines Still Prefer Written Content appeared first on TrafficDom SEO Agency. Via https://trafficdomseo.com/why-search-engines-still-prefer-written-content/ |